Basic content instructions for the P5F paper

Basic APA/format instructions for the P5F paper:
1.
Four pages(maximum) of writing analysis, double-spaced,
12-point Times Roman font (this is analysis only, not cover page, figures and
tables, references, or appendix, if used).
2.
APA style and formatting required. Do not include an
abstract.
3.
Insert a 5-box figure of the Porter modelillustrating
your analysis (sample provided on Blackboard in Powerpoint format)
4.
Reference page and title/cover page (copy/create APA
template Word document that can re-used for final case study analysis paper).
5. Try
to match rubric and section headings; include at least 1 sentence as a
transition between 1st and 2nd level headings

Basic content instructions for the P5F paper:
1.
Your Analysis:
Be sure to do your own analysis. Do
not simply cite and depend upon others who may have analyzed the same company.
2.
Do not
Plagiarize: Do not include any one else’s ideas or words (direct quotes) or
your paper will receive a zero. I do not want to fail any more students because
of plagiarism. When in doubt, use citations.
3.
APA References:
In APA, you cannot include a work as a reference unless there is a citation in
the body of the paper.
4.
Tables and
Figures: Do not copy and paste figures or tables. Even if you cite
properly, it is likely a copyright violation.
5.
Use Headings:
To the extent possible, use headings that match the rubric.
6.
Stay Relevant:
Do not include anything in the paper that is not relevant. I will ask you about
any information you provide that does not help discover the company’s financial
performance, estimated future performance, or factors related to each of the
five forces. Great content that does not help with the company’s analysis will
work against your paper.

Grading Criteria

Maximum Points

Analysis is concise, detailed, thorough; accounts for all
five forces (include financial analysis, particularly profitability ratios
and stock price)

20

Demonstrated understanding of Porter article concepts

10

Research sources are thorough and appropriate for business
analysis (authority and expertise of external sources)

15

Applies Porter article concepts appropriately to selected
business and industry (P5F is industry oriented, thus, industry provides
context for company)

25

Prepares five forces model that clearly ties in with
analysis (figure must be more than the generic model – include details unique
to company, industry)

10

Writing style: concise, clear, master’s-level, APA format
(consult APA manual and/or Purdue OWL APA web site)

10

Flawless spelling, punctuation, grammar; Business-style
writing (run grammar/spell checks, have someone proof-read your paper)

10

Total

100