Brands can be positioned for value based on the benefits offered

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June 7th, 2024

· There are many ways to segment a market but not all segmentations are effective. What are two of the five ?· Brands can be positioned for value based on the benefits offered and the price charged. The result is the brands value proposition. What are the five value propositions with which companies can achieve success ? Provide an example for each.· Discuss the process of new-product development strategy.

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