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Columbia BBA 3221 – A sales manager for a corporation

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June 7th, 2024

You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired. Describe your sales training process using the six interrelated steps discussed in your textbook. Be sure to identify specific, measurable, & obtainable sales training objectives.

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