Crafting a Strategy to Fit the Business

Crafting a Strategy to Fit the Business

The
Web site Amazon.com once aimed to be the world’s largest bookseller. Now the
company offers a wide range of products and services to consumers, operating
online retail storefronts for partners and developing and selling its own
manufactured products (such as Kindle).
Can
a company like Amazon.com have a strong business model but a weak strategy?
Using the Internet, find Amazon’s most recent annual report and peruse its main
sections.

Based
on your analysis of the report, respond to the following:

•
How has the company’s strategy changed from the
original generic strategy that was applied?

•
How would you describe the central elements of
Amazon’s strategy?

•
In your opinion, what elements are involved in
implementing the following business strategies?

?
A low-cost provider strategy
?
Differentiation
?
Diversification
?
Market timing

Write
your initial response in approximately 500 words. Apply APA standards to
citation of sources.

Amazon. (2012)..amazon.com/”>http://www.amazon.com

Grading Criteria

Initial response:
•
Was insightful, original, accurate, and
timely.

•
Was substantive and demonstrated advanced
understanding of concepts.
•
Compiled/synthesized theories and concepts
drawn from a variety of sources to support statements and conclusions.
•

Discussion response and participation:
•
Responded to a minimum of two peers in a
timely manner.
•
Offered points of view supported by research.
•
Asked challenging questions that promoted the
discussion.
•
Drew relationships between one or more points
in the discussion.

Writing:
•
Wrote in a clear, concise, formal, and
organized manner.
•
Responses were error free.
•
Information from sources, where applicable,
was paraphrased appropriately and accurately cited.