Describe Abou Shakra in terms of the value it provides for customers

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January 7th, 2018

Questions for Discussion1. Describe Abou Shakra in terms of the value it provides for customers.2. Do you think Abou Shakra should develop a high-growth strategy? Why or why not?3. Should Abou Shakra spend more on advertising than is cur- rently expended?4. Do you think that the legacy of Abou Shakra will continue, with consumer tasteschanging and moving toward nontraditional cuisine? Why or why not?5. Suggest other methods by which Abou Shakra can provide value to its customers.(Philip 56)

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