Digital marketing is an essential prerequisite for companies

The question about marketing Management. Need 250 words Ans only. Explain it by giving once real company example. I need Jon Rayto ans it.your statement that catalogs can be beneficial if businesses ‘investigate the markets’ they are targeting. In South – Africa, large retail stores like Makro and Metro make use of popular newspapers to distribute their catalogues. This is a very effective way of distributing catalogues since the husband usually buys the newspaper, and the family grab the catalogues. The catalogues then will often end up in waiting areas such as Doctor’s rooms where the patients will read them because they are bored. In this way, the company will reach much more than just a mail recipient.Baumgartner and Hruschka state that most methodologies towards catalogue distribution concentrate solely to send a catalog to a recipient. In practice, there is the significant set of ‘‘collective customers’’, who defer catalogs to friends to gather their requests. Consequently, these clients ought to get additional catalogues. (Baumgartner and Hruschka, 2003)”Can you think of other effective examples of reaching your target audience through the distribution of catalogues?”My requirement1- Pleaseat at least give1 paragraph reference from the following book, this is very important and must have at least one reference.book ( Kotler, P. and Keller, K. (2012). Marketing Management 14th ed.Harlow, Essex: Pearson Education Limited.)2- Please use Harvard style correctly.3- Referencing (in text citation) should be evident in the discussions