Facebook – Strategic Relationships

PART 1 -“Facebook” Please respond to the following:Select a product or service in which you have familiarity.Then, determine how the size and composition of the marketing program might require adjustment to gain a presence on Facebook.PART 2 -“Strategic Relationships” Please respond to the following:Imagine your company is launching a new form of technology (your choice). Two countries that are targeted for international penetration are China and India. Suggest the strategic relationship you would utilize to gain entry into these two markets. Provide a rationale with your response.From the e-Activity, determine the strategy behind De Beers’ shift from controlling supply to building relationships. Speculate how much control over the market De Beers currently has with this strategy. Keep in mind to research operations outside of Africa as well.PART 3 -“Innovation and New Product Strategy” Please respond to the following:Think about a current unfilled consumer need. Develop a new innovation based on the types of innovations to fulfill that consumer need. Explain your rationale.Develop a marketing strategy for this new innovation. Determine where you would test market the product and explain your reasoning.PART 4 -“Tesco” Please respond to the following:Determine the three challenges Tesco faces in becoming a strong U.S. brand. Select two of those challenges and create a solution for each challenge.Decide how Tesco can combine the strength of its global brand with the need to adapt to the U.S. market. Explain and provide support for your decision.