Final project – Develop a creative marketing campaign

sYour final project will be your opportunity to develop a creative marketing campaign for an invented domestic company that applies the integrated marketing communications concept we studied in class. In developing a successful marketing campaign, include the following sections in your project:Title pageExecutive SummaryIntroductionBackground information about the companyDiscussion about the 5Ps of Marketing (Product, Place, Promotion, Price, and People) in regards to the companyIntegrated Marketing Campaign that includes three ways to advertise your brand using print and three ways to advertise using social media:Print Advertising CampaignObjectives of the print advertising campaign Names of print media where you will advertise your brandPrint media strategiesEvaluation metrics and message evaluations to measure success of the campaignSales and response ratesDesign an ad that would be appropriate for your print media advertising. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.Social Media CampaignObjectives of the social media marketing campaignNames of social networking sitesSocial media strategiesEvaluation metrics and message evaluations to measure success of the campaignSales and response ratesBanner ad for Facebook or other social sites. If you are using existing pictures online, make sure to appropriately attribute your images by following the copyright guidelines in the electronic resource guide.Summary/ConclusionAdditional charts or advertisement examples included as an appendix.Your campaign should adhere to these standards:Be 8-10 pages in length, not including the title or reference pagesIntegrate concepts, terms, and theories from the readings and module contentInclude at least five academic references to support your work, including one peer-reviewed article preferably from the CSU-Global libraryFollow the CSU-Global Guide to Writing and APA Requirements