FINC 3353- INNOVATION PLATFORMS FOR A FIRM TO IMPROVE ON ITS PERFORMANCE
it is important to understand the strategies that a firm must consider to most effectively exploit the value of their innovation, including innovation platforms that incorporate multiple product options, portfolios and standards. What are the drivers of commercialization? Does the firm have strong IP? How much do they rely on other assets such as market channels, brand etc.? Does the firm engage in strategic partnerships? If so, what are the basic factors that make this partnership-based approach effective? Which markets and customers will be the initial focus; which portfolio of projects will provide early success and a platform for the future? Does the firm have a platform strategy? What are the challenges of managing platforms and portfolios for the firm?I need 3-4 pages answer