International Marketing Environment

IB5013-8 > International Marketing Environment > Week 1Week: 1Introduction:International Marketing EnvironmentGlobalization has been instrumental in transforming not only global political and economiclandscapes and the international dynamics of power, but also redefining international power(Torres, 2011). This rapid change in the economic and political landscape directly influences theinternational marketing process. This assignment creates a global awareness and introduces youto international marketing and its dynamic environment. It also explores the role of internationalinstitutions and how the various policies affect international marketing.Furthermore, many items must be considered as you attempt to take an organization into theglobal marketplace. Leaders adopt various orientations to their international marketing strategy.Creating a global strategy using the ethnocentric, polycentric, regiocentric or geocentricorientations may produce positive or negative impacts. Understanding these various managementorientations is vitally important, particularly when creating a global marketing strategy.1. Review the resources listed in the Books and Resources area below to prepare for this week’sassignments.2. Complete the following Spotlight on Skills if you need assistance with the tools used tocomplete your assignments.Spotlight on Skills: APA Form and StyleThroughout this course, and others here at Northcentral University, you are required to followAPA form and style when preparing assignments. If you are unfamiliar with APA form and style,take this tutorial: The Basics of APA Style. Are you already familiar with APA form and style?Keep up with the 2010 changes by taking this tutorial: What’s New in the Sixth Edition. Checkout this blog for deeper discussions and examples: APA Style Blog. You can visit: FrequentlyAsked Questions About APA Style.BOOK & Resources:Czinkota, M. R., & Ronkainen, I. A. (2013) InternationalRead Chapters 1 and 2marketing.http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy8xREADING ARTICLES: Gilani, P., & Razeghi, Y. (2010). Global manufacturing: Creating thebalance between local and global markets.http://search.proquest.com.proxy1.ncu.edu/docview/212590383?accountid=28180OTHER READING DOCUMENT: Video: Seoul Successhttp://www.mhhe.com/business/management/videos/BW/Flash/SeoulSuccess.htmlASSIGNMENT INSTRUCTIONS: IB5013-8 > International Marketing Environment >Week 1 > Assess Management Orientations for the Global Marketplace (Graded, Required)Week 1 Assignment: Assess Management Orientations for the Global MarketplaceActivity DescriptionFor this assignment, build on your existing knowledge of international or global businessactivities. The focus will be on the marketing aspect of international or global business relations.There are two parts to this assignment:PART 1After watching the video “Seoul Success,” write a brief assessment (2-3 page memo) of theconditions that have led to the development of global markets. The assessment should include:definition and explanation the idea of global orientation and elaborate upon thefactors necessary to achieve global awareness.description of some of the successful approaches companies use to achievecompetitive advantage in the global markets.PART 2Write a second paper (3-4 pages) in which you assess the differences between ethnocentric,polycentric, regiocentric, and geocentric management orientations in light of multinationalorganizations.Support each of your papers with at least three (3) resources. In addition to these specifiedresources, other appropriate scholarly resources, including older articles, may be included. Yourpaper should demonstrate thoughtful consideration of the ideas and concepts that are presented inthe course and provide new thoughts and insights relating directly to this topic. Your responseshould reflect scholarly writing and current APA standards. Be sure to adhere to NorthcentralUniversity’s Academic Integrity Policy.Learning Outcomes1.0 Assess the overall international marketing environment.2.0 Evaluate the impact and difference of marketing across cultures.7.0 Assess global market opportunities, global awareness, and global orientation.9.0 Identify the global and multinational marketing processes and strategies of marketingproducts and services in foreign countries.