kaplan MT459 unit 3 assignment latest 2016 may
.gif”>.gif”>Unit
3.jpg”> [MT459:
Consumer Behavior]
.gif”>.gif”>.jpg”>
Unit 3 Assignment
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Read
Case One:Hello Starbucks! Found at the end of Chapter
5 in your text. Complete questions 1and 2.
As with all material you submit to the
Instructor, check for correct spelling, grammar, punctuation, mechanics, and
usage. Please refer to the Online Communications Guidelines for Paper
Submission Standards.
Assignment
Checklist:
Discuss three
basic types of research of design (exploratory, descriptive and casual)
Discuss
use of research design for each method
Differentiate
appropriate research design methods to use in consumer habits analysis
Paper
should be 1–2 pages
Paper
should be in APA format and citation style
Review the grading
rubric (below) before starting this assignment.
Directions
for Submitting your Assignment
Compose
your Assignment in a Microsoft Word document and save it as Username MT459
Assignment-Unit3.doc (Example: TAllen- MT459 Assignment Unit 3.doc). Submit
your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3.
.gif”>.gif”>Unit
3.jpg”> [MT459:
Consumer Behavior]
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Unit 3 Assignment
Grading Rubric = 30 Points
Criteria
Maximum
Maximum
Percent
Points
Content
15
Assignment answer provides
correct and complete information:
1.
Discuss three basic
types of research of design (exploratory,
50%
descriptive,
and casual).
2.
Discuss use of
research design for each method.
3.
Differentiate appropriate
research design methods to use in
consumer
habits analysis.
Analysis
and Critical Thinking
9
Answer demonstrates
critical thinking:
·
Provides a synopsis
of situation
·
Analyzes key issues
30%
·
Defines the problem
·
Presents
alternative solutions
·
Selects a solution
·
Implements solution
·
Makes
recommendations
Writing
Style and Grammar
10%
3
APA
Format and citation style
10%
3
TOTAL
100%
30
