MAR 3023-Jane wants a spot on the women’s volleyball team at her school.

13 MULTIPLE CHOICE NEED HELP FAST FAST ASAP PLEASE HELPJane wants a spot on the women’s volleyball team at her school. She spends a great deal of time with the coach and the other players working to develop her skills, and plans to try out for the team next Spring. For Jane, the volleyball team could be considered to be aPrimary membership groupSecondary membership groupPrimary aspirational groupSecondary aspirational groupPrimary dissociative groupCharles Jones developed the specifications for some new laptop computers being purchased by his employer for the engineers at his company. Charles’ personal assistant, Pat Brown collected information about a variety of computer systems for him to examine. The specifications were approved by Janine Smith, his boss. Richard Davis chose to buy the computers from Dell, and negotiated a great price due to the large volume of computers being purchased.Janine’s role in the buying center is that of a:gatekeeperdeciderinfluencerbuyeruserThe goal of marketing is to try toMaximize profit and minimize costsSell products and services to the largest possible number of peopleSatisfy consumer needs and wants through the exchange processProvide high quality at a low cost.None of the aboveAccording to the “marketing rules” we discussed in class, if you cannot be first in a product category,Be the bestSet up a new categoryChange your promotional campaignUse price competitionCompete with the leader on a price basis.In a marketing context, “product” includes: I. The actual goods and services marketers offer to their target markets. II. The promotional strategies used to communicate with their target markets. III. The many ways in which goods and services are enhanced to satisfy customers. IV. The cost of the productI onlyI and II onlyI and III onlyI, II and IV onlyI, II, III and IVJohn earns $50,000 per year. His taxes are $5,000 per year. He also spends $25,000 per year on necessities, and $15,000 per year on luxuries. He saves all of the rest. What is John’sdiscretionaryincome?$50,000$45,000$20,000$15,000None of the aboveThe most common type of segmentation isGeographic segmentationDemographic segmentationPlace segmentationBenefit segmentationNone of the aboveSegmentation makes demand moreheterogeneous.TrueFalseFrom a marketing perspective, which of the following isBEST? (This question can be tricky, and it requires some thought. Read it carefully.)Being first in the marketplaceHaving the best productBeing first in the mindHaving the largest marketing budgetHaving the most featuresThe major disadvantage of concentrated target marketing isCompetitors may identify market segmentsLack of diversity in your target marketExtensive resources are requiredCustomers are unlikely to be satisfiedNone of the aboveWhich of the following isnot a part of a company’s economic environment?InflationThe price of its productsThe unemployment rate among its target marketThe national income in the countries in which it competesThe rate of change in currency values in its various markets“Make a better mousetrap and the world will beat a path to your door.” This statement isTrueFalseThe process of dividing a market into meaningful groups that are relatively similar and identifiable is calledTarget marketingSegmentationGeodemographicsPositioningNone of the above