MKT 500 – The Importance of Social Media and Web Analytics

Week 8 Discussion3f2c28c5-8cfc-41c false”The Importance of Social Media and Web Analytics” Pleaserespond to the following:* From the scenario, prioritize the most significant components of asocial media campaign according to the level of influence each could haveon the new product launch. Examine both the social media tools that willprovide the highest return on investment (ROI), and two (2) keyperformance indicators (KPIs) that one could use to measure success.Provide a rationale for your response.Use the Internet to research social media marketing strategies. Next,imagine that you are a manager of a retail store in a major mall withdecreasing sales. Suggest two (2) ways that you can use social media inorder to increase sales and promote your business. Provide two (2)examples of businesses that have used these methods and succeeded.