Monroe MG 770 – Discuss how Nike competes

Watch the 5 minute video on Nike using the link below. Then discuss how Nike competes. Which one of the five generic competitive strategies best characterizes Nike’s strategic approach to competesuccessfully? Has this approach worked for Nike? Why/Why not? Is their strategy sustainable against the competition in their industry? Why/Why not?http://www.youtube.com/watch?v=hDOHExtc7WY

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