N/A INB 205 – International Market Screening

Market Screening-Determine a minimum of 6 indicators exploring the opportunity associated with expanding operations and market entry into South America and Australia for a New Balance running shoes. Use the guidelines below to gather informationDevelop a number of preliminary screening criteria for eliminating countries depending on management objectives, for example, climate, if selling fur coats, or minimum population size, average income, if selling mass market items. These should not, however, be too restrictive in determining the feasible set of countries to be examined in depth. After this stage, you should between 20 and 50 countries that you will need to screen in detail in the next step.Select indicators to evaluate the investment climate of your reduced list of countries, i.e. economic, socioeconomic, financial, cultural, political, legal, etc., forces indicators, as well as indicators of market potential for the specific product of your firm. Do not forget that these should include indicators relating to factors which constitute barriers to entry, e.g. tariffs, product regulation,exchange controls, as well as infrastructure requirements, e.g. media, physical distribution, distribution channels, etc. which affect the feasibility and profitability of exploiting market potential. The specific indicators will depend on the product you have selected (Running Shoes. Data on these indicators can be obtained from secondary data sources such as the World Bank Development Report,Euro monitor’s Global Marketing Information Database, Consumer Europe, and EIU Country Reports. Also, collect as much data as possible relating to the specific product market, e.g. product usage and sales data, product sales of competing or substitute products.Screening Criteria SitesWorld Bank,World Development Report———–Once you click the above link, then select any year’s report, then full text, then “Selected World Development Indicators” and then find Table 1.World Bank,Ease of Doing Business IndexGlobalEdgehttp://globaledge.msu.edu/-EDGAR-Business Source Complete (EbscoHost)-Mergent Online-EIU.com (Economic Intelligence Unit)-Passport GMID (Euromonitor)-ISI Emerging Markets (Euromonitor)