New venture opportunity and SWOT analysis paper
New venture opportunity and SWOT analysis
paper
This week we will study the SWOT analysis
in detail. This week’s paper is required to be appoximately 4 -6
pages in length, not including the title page and the reference
page. No paper should be fewer than 1400 words. Double
space your work, cite your sources, limit quotes, and edit your work
well! Your work will automatically be reviewed by Turnitin upon
submission. You will be able to see your similarity report within 20
minutes after your submission. Resubmits are not permitted. Please
make sure you cite your work properly and avoid direct quotes.
For this assignment you will invent
a new business. Do not use a business created in a previous
class. You may not use papers (or any part of a paper) submitted in
another class. Make up the business, the location, the client base, and
the product or service. Do not use any real company. You may review
a real company’s website for ideas, but the basis of this paper should be your
own ideas. Your introduction should include a description of your company
and any details that are important to the reader. The description of your
company should be about one page long and a summary of the business. The
other details can be discussed when you are reviewing each of the SWOT
elements. The final goal of this paper is to prepare a SWOT analysis of
your new venture company. Make sure you have at least two other
sources (other than the text) to supplement your work.
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After developing your new venture and
describing it thoroughly in the beginning of your paper, provide a thorough
SWOT analysis. Make sure you have included the actual SWOT analysis
quad chart listing the strengths, weaknesses, threats, and opportunities.
You can use your own chart, but your paper should include a simple SWOT chart
with the four segments. Use the simple quad chart on page 73 as an
example. Then, you must discuss each segment thoroughly and explain what
you have learned from performing your analysis.
So, your paper should
include a title page and a reference page (no abstract is required):
1 – a description of your new venture (have
a clear introduction)
2 – using the quad chart on page 73 as a
sample include a simple quad chart with the four basic quadrants
3 – a thorough explanation of what you have
learned from the analysis, further defining the strengths, weaknesses,
opportunities and threats.
4 – an evaluation – based on what you
have learned, will you continue your business venture?
Submit your paper into the assignment
section of the classroom.
Font and Spacing – Use Times New Roman 12
pitch font with double-spaced lines.
Length – Write a 4 to 6 page
essay not including the title page and citation page. Make sure you have at
least 1400 words, not counting the title and reference page.
Reference Page – Include all sources including
your textbook on a Reference page
Utilize the APA Style for documenting
sources. You will need to include at least two sources in addition to your
textbook. Finally, remember Wikipedia is NOT a scholarly source.
Punctuation, essay format (thesis, supporting
paragraphs with transition and topic sentences, and summary) grammar and
documentation count toward your grade. Review the grading rubric.