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Nike IMC Plan Product Attributes

Author:
June 7th, 2024

I am currently doing a marketing assignment creating an Integrated marketing campaign plan. I have decided to use Nike as the company and Lunarglide 8 as the product of focuss.I am currently up to Product Positioning …however I am having trouble describing the product positioning approaches using the Lunarglide 8. The approaches are as follows: Product attributes, competitors, use or application, price/quality, product user, product class, cultural symbol. I could really use some help in writing up a paragraph using those key approaches with the lunarglide 8 as the product.

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