NT 640 Final Project Milestone Two Guidelines and RubricOverview: For the final project in this course,

NT 640 Final Project Milestone Two Guidelines and RubricOverview: For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market ofyour choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketingconditions in the international market in several important areas. You should select a country that you were always interested in that might be your “dream”country to work in one day.Prompt: In Milestone Two, you will analyze in detail the selected international market and the competitor’s product/service brand. In detail, you will develop acountry SWOT that is applicable for marketing strategies. You will also contrast and compare your selected product/service brand to similar/identical onesalready existing in the selected international market. Please use specific examples.Specifically, the following critical elements must be addressed:II. Country SWOT for marketing strategiesa. Assess the political system in your selected country for whether it favors a new product or not.b. Analyze the rules and regulations governing marketing in your specific market. For example, are there any regulations regarding the time whencertain products can be advertised? Are there certain media on which your product cannot be advertised?c. Analyze the law and regulations governing the specific product you are launching in the market. Are there any restrictions? Are there any regulationsthat could prevent the launch? For example, medical equipment and products face particular restrictions.III. Branding: Analyze competitors’ brands for how they have adapted their product to your specific market.a. Analyze the competitors’ brand changes in your specific market in the categories below:i. Logosii. Marketing campaignsb. Analyze the competitors’ brand products and whether the product had to be customized to fit your specific international market. Explain therationale behind the brand product strategy.c. Analyze the competitors’ brand positioning in terms of price in your specific international market. Explain the rationale behind the brand positioningstrategy.d. Analyze the competitors’ brand in terms of placement in your specific international market. Explain the rationale behind the placement strategy.Guidelines for Submission: Milestone Two must be submitted as a 2–3 page Microsoft Word document with double spacing, 12-point Times New Roman font,and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format.Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,review these instructions. RubricCritical ElementsCountry SWOT:Political SystemCountry SWOT:Rules andRegulationsCountry SWOT: Law Proficient (100%)Logically assesses political system incountry for whether it favors new productor notAccurately analyzes rules and regulationsgoverning marketing in marketAccurately analyzes law and regulationsgoverning product in market Branding:Competitors: Logos Analyzes competitors’ brand changes inlogos for the specific market Branding:Competitors:MarketingCampaignsBranding: BrandProducts Analyzes competitors’ brand changes inmarketing campaigns for the specificmarket Branding: BrandPositioning Branding:Placement Articulation ofResponse Analyzes competitors’ brand products andwhether competitors customized productsto fit the specific market, explainingrationaleAnalyzes competitors’ brand positioning interms of price in specific market,explaining rationaleAnalyzes competitors’ brand in terms ofplacement in specific market, explainingrationaleSubmission has no major errors related tocitations, grammar, spelling, syntax, ororganization Needs Improvement (70%)Assesses political system in country forwhether it favors new product or not, butwith gaps in logic or detailAnalyzes rules and regulations governingmarketing in market, but with gaps inaccuracy or detailAnalyzes law and regulations governingproduct in market, but with gaps inaccuracy or detailAnalyzes competitors’ brand changes inlogos for the specific market, but with gapsin accuracy or detailAnalyzes competitors’ brand changes inmarketing campaigns for the specificmarket, but with gaps in accuracy or detail Not Evident (0%)Does not assess political system in countryfor whether it favors new product or not Analyzes competitors’ brand product andwhether competitors customized productsto fit the specific market, explainingrationale, but with gaps in logic or detailAnalyzes competitors’ brand positioning interms of price in specific market,explaining rationale, but with gaps inaccuracy or detailAnalyzes competitors’ brand in terms ofplacement in specific market, explainingrationale, but with gaps in accuracy ordetailSubmission has major errors related tocitations, grammar, spelling, syntax, ororganization that negatively impactreadability and articulation of main ideas Value15 Does not analyze rules and regulationsgoverning marketing in market 15 Does not analyze law and regulationsgoverning product in market 10 Does not analyze competitors’ brandchanges in logos for the specific market 10 Does not analyze competitors’ brandchanges in marketing campaigns for thespecific market 10 Does not analyze competitors’ brandproducts and whether competitorscustomized products to fit the specificmarket and does not explain rationaleDoes not analyze competitors’ brandpositioning in terms of price in specificmarket and explain rationale 10 Does not analyze competitors’ brand interms of placement in specific market andexplain rationale 10 Submission has critical errors related tocitations, grammar, spelling, syntax, ororganization that prevent understanding ofideasTotal 10 10 100%