Research and select an industry that you have not used previously in this course

External EnvironmentClark and Garciga’s 2016 article, “Recent Inflation Trends,” from Economic Trends,pages 5–11.Kaplan and Mikes’ 2012 article, “Managing Risks: A New Framework,” in HarvardBusiness Review, volume 90, issue 6, pages 48–60.Please use two articles to address the question below. Please, no direct citation, everything mustbe paraphrased. Also, please outline each article concept, if possible, let it be on bullet points.You can select any company of your choice. You can also use any peer reviewed article tosupport your argument.PreparationResearch and select an industry that you have not used previously in this course. Within thisindustry, you should be able to identify a new entrant or product that brings new competition tothe market because of emerging trends or changing trends.DiscussionTrends, changes, regulatory mandates, and shifts that occur in the market are likely to have bigimpact on an organization. It is important to be proactively aware of the threats and opportunitiessuch events present.Use the industry you selected in the context of the following scenario:Assume you are the leader of an organization that is being threatened by new competition.Describe how the new entrant or product provides increased competition and how you as a leadermight develop and implement sustaining strategies and possible opportunities.