School Public Relations/Communications Plan

School Public Relations/Communications Plan:Each one will develop a School Public Relations/ Communication Plan to target public relations needs in one’s school, or of an imagined school. The ultimate goal of the plan should be to enhance student learning. Make sure to include: a) important geographic/demographic highlighted narrative information concerning the school, district, state, etc. (If you would like to include other “less important” demographic, statistical information do so in an appendix that follows your paper), b) the current PR situation with the results of a force-field analysis, c) a succinct description of the plan goals including targeted areas/problems to be improved, d) proposed action plan/solutions noting specific steps/recommendations/guidelines (that is, what will be done to improve the public relations situation), e) a timeline, and f) evaluation/assessment measures, g) reflections (“ah-has”). Issues relating to internal and external forces, assessment, the relevant stakeholders, surveys, budgeting, and the uniqueness of the school should be considered. The plan should include relevant references integrated into your plan on appropriate public relations topics/issues, helpful in the plan’s development. References should be from a variety of sources including: journals, books, personal interviews, the Internet.