Singapore Air: Changing to Stay Ahead

Singapore Air: Changing to Stay Ahead

In the case “Singapore Air: Changing to Stay Ahead,” you discover that
Singapore Airlines (SIA) has been ranked as the best airline in both
independent and customer surveys for nearly 3 decades. It serves as a model of
a continuously changing organization—continually modernizing, stretching, and
serving customers in ways that stimulate strong loyalty and brand equity. It
has been a leader of change in its industry while maintaining a lot of
consistency, as well. Reflect on the continuous nature of change in every area
of the company and respond to the following prompts as you prepare your thread:
·
What have been
SIA’s main ingredients of success?
·
How has their
success become vulnerable? Why is it difficult to maintain a leadership
position of a company like SIA and continuously improve?
·
What do
world-class organizations need to do to improve and change continuously?