Southwest Airlinesdesigned a system that allows guests to receive rewards

13. Southwest Airlinesdesigned a system that allows guests to receive rewards based on the quantity of their purchasing. These rewards can only be used at Southwest Airlines and are not available to use towards other brands. This is an example of _______a.brand dilutionb.competitive disadvantagec. environmental threatsd. opportunity costse. switch costs16. In a hospitality firm, which of the following can lead to a competitive advantage associated with ITa.checking job applicants’ social media postingsb.having a diverse workforcec.offering extra benefits to IT employeesd.proprietary technologies and patentse.focusing on cheap short-term solutions17. Within the evolution of IT in hospitality, the orientation toward mobile ecosystems is:a.important only for tablets.b.important only when social media are involved.c.useless. It does not add value.d.more tactical than strategic.e.one of the most recent.25. Hospitality/travel is the industry with the _______ online presence.a.most recentb.less innovativec.largestd.most populare.most criticized30. In hospitality, understanding the business environment and implementing/using IT properly within the firm should lead to:a.competitive advantageb.better employee relationshipsc.more accurate metrics of employee performanced.a better effectiveness of the distribution processe.all of the above37. in an information economy, ______________ are critical success factors.a.bold plans to invest globallyb. a manager with international experiencec.an expensive locationd. knowledge about and access to consumerse. experienced human resources