SPMG 4665 – Which of the following marketing tactics is designed to recognize

Question 1 (10 points)Which of the following marketing tactics is designed to recognize and support the cause of a group or organization?Question 1 options:A)Cause marketingB)M-MarketingC)Relationship marketingD)E-MarketingSaveQuestion 2 (10 points)Which of the following best completes this sentence: “Target marketing, positioning, and brand awareness management are ways______________”Question 2 options:A)marketers have as a tool to understand what consumers want and meet their needsB)marketers have as a tool to make sense of numerous various groups of people in order to make changes in product, price, distribution, or promotion strategiesC)to determine a specific consumer segment to attractD)to determine a specific set of market driven strategies to meet consumer’s demandSaveQuestion 3 (10 points)Which of the following terms best describes a specific group of consumers who share similar characteristics for whom sport companies produce and sell their products?Question 3 options:A)The product market segmentB)The consumer segmentC)The industry market segmentD)The target marketSaveQuestion 4 (10 points)Which of the following target market strategies involves selecting one target market that goes further in differentiating the market from others?Question 4 options:A)Niche target marketB)Multi-segment target marketC)Undifferentiated targeting strategy. See textbook pages 153 and 154 for more information on target market selection strategies.D)Single target marketSaveQuestion 5 (10 points)Which of following is a criterion particular market segment needs to meet to be useful?Question 5 options:A)A market segment should be homogeneous between groupsB)A market segment should be indistinguishable from other segmentsC)A market segment should be heterogeneous within itselfD)A market segment should be homogeneous within itselfSaveQuestion 6 (10 points)Psychographics, as a base for segmentation, deal to which of the following set of variables?Question 6 options:A)Gender, age, income, and sexual orientationB)A tool for consumers to perform certain functions and realize certain benefitsC)Personality characteristics, motivational factors, desires, attitudes, beliefs, and lifestyleD)Mental and physical statusSaveQuestion 7 (10 points)Which of the bases of segmentation serves as a tool for consumers to perform certain functions and realize certain benefits?Question 7 options:A)PsychographicsB)GeographyC)DemographicsD)Product functions and benefitsSaveQuestion 8 (10 points)Positioning is a marketing concept that refers to which of the following ideas?Question 8 options:A)It is how businesses tell consumers about a product’s value and benefitsB)It is how businesses tell consumers what to think about a product or business, often in comparison with other products and businessesC)It is the position in terms of market share a companies occupies among consumersD)It is the raking of target markets companies are positioned to pursueSaveQuestion 9 (10 points)Which of the following terms includes descriptive information about people such as age, gender, education and income?Question 9 options:A)DemographicsB)PsychographicsC)TrendsD)BehavioralisticSaveQuestion 10 (10 points)Which of the following target market strategies makes no distinction between market segments?Question 10 options:A)Single target marketB)Undifferentiated targeting strategyC)Niche target marketD)Multi-segment target market