STRATEGIC ISSUES SYNTHESIS of Lipman tomatoes
STRATEGIC ISSUES SYNTHESIS of Lipman tomatoes companySTRATEGIC ISSUES SYNTHESIS”The final analytical task is to home in on the strategic issues management needs to address informing an effective strategic action plan. Here, managers need to draw upon all the prior analysis,put the company’s overall situation into perspective, and get a lock on exactly where they need tofocus their strategic attention.” (Thompson and Strickland) What are the firm’s core competencies? Key competitive advantages? Where do the company’s strengths and opportunities reinforce each other?Where do the company’s weaknesses and threats reinforce each other? Toanswer these interrelated questions, construct at least three scenarios or stories aboutthe company’s future. For each scenario, focus on the key uncertainties aboutstrengths, weaknesses, opportunities and threats.1. DECLINE. What combination of external threats, unrealized opportunities, internalweaknesses, and decreasing strengths could result in a substantial decline inperformance? 2. SAME BUT BETTER. What combination of external opportunities and threats andinternal strengths and weaknesses could result in a gradual extension andenhancement of past performance? 3. DRAMATIC IMPROVEMENT. What combination of realized opportunities, avoidedthreats, dramatic enhancement of strengths, and correction of weaknesses couldresult in significant, discontinuous improvement in performance? How much change is needed? In balance, shouldthe firm be on offense or defense? (Locate thecompany’s relative position on the change grid to theleft.) OTurnaround Offense W S Defense Diversification T What are the critical strategic issues that must be addressed to assure asuccessful future? The critical issues can be thought of as a series of “how willwe. . . ?” questions that must be answered by the strategic planning process. Thestrategic issue questions should be tailored to the company and not stated generically.Try to keep to under 5 in order to assure focus on the truly critical issues.1.__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________3.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________4._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________5._________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
