Strayer MRK550 – Defining Consumer Markets

Defining Consumer Markets (Understanding the purchase decision process of the target market is an essential element of the marketing plan. In a two page paper, please address the below outlined items…..make sure to use at least three relevant references from your research. Develop a demographic profile of the customer who might be ideal for your business and include: Age Income Occupation Education Lifestyle Activities Interests Opinions Describe the motivation of the target consumer. Please answer the following questions:Why is the consumer buying the product? What external forces will influence the target consumer as he or she considers the purchase? For example, will the consumer’s culture or subculture affect the purchase decision? How? Describe the consumer’s typical consumer purchase decision process? What is the likely process a consumer will go through in making the decision to purchase the product?APA reference are must