The initial project assessment is the most important aspect that usually decides the success

Adopt-a-SchoolProgramBook Bag DriveInitial Project AssessmentThe initial project assessment is the most important aspect that usually decidesthe success of any project of a company. In this, as a manager and leader of a majorcompany that has agreed to participate in the citywide Adopt-a-School program, I haveto lead the program for the Book Bag drive sponsored by this company. In thisconsideration, as the project manager, the initial project assessment can be conductedas follows:1. Project Charter DocumentProject Objective:The main project objective of the company is to fulfill the needs of the customersthrough availability of the Book Bag drive in the market. Further, this project objective isalso related to increase sales of the Book Bag drive and influence the customers to takepart in viral marketing of the products (Berman, 2007). At the same time, this projectobjective can also be considered as making a brand image of the Book Bag drive in themarket and reputation of the company as a quality product. Finally, the project objectiveof this company is also related to make greater standing and competitive edge in thisindustry for a long time.At this stage, it can be stated that the project has various scope in the marketrelated to the Book Bag drive to maintain its value in the market through makingrevenue. Additionally, customers would get full satisfaction in this initial stage of theproject because of the promotional cost. Now, as the project manager, the role is toreach towards maximum customers and achieve the setting goals and objectives of thecompany effectively and efficiently (Berman, 2007). Further, as the project manager,establishment of the company image between customers is also a responsibility thathas to be accomplished.Benefit to Customers:Every project is established in the motive of providing benefits to the customersand grabs the opportunity of their faith and trust on the business policy of the company.In this scenario, the benefits of implementing the project to the customers can be seenas efficiency in delivering the products and services and enhanced customersatisfaction (Berman, 2007). Further, this project would also provide benefits to thecustomers a good quality product. However, this project can fulfill the needs of thechildren of the community in order to ensure that they would start the school.At the same time, the benefits of implementing the project to the customers canalso be assumed as generating interests for organizing book drives and other benefits,such as packing in manageable boxes.Project Assumptions and Constraints:It is a true fact that a project in the initial stage faces various challenges in thepath of the success. Further, manager would ensure that project team members areavailable as needed to complete project tasks and objectives. The other assumption ofthe project is that team members will adhere to the manager through propercommunication. Thus, the items that must be in place or that could hinder the project asthe constraints are the budget of the project, and time restrictions, as well as resourcelimitations (Royer, 2014). Additionally, resource skill limitations are also a constraint ofthe project that can delay the working system of the project operations. In this, thebudget of the project is the main part to accomplish the project successfully. However, incase of lack of proper budget in the initial stage of the project, the success would bedelayed.On the other side, time restrictions can also adversely affect the project that canbe seen as stress and mental pressure of the manager and on the other employees.Time restrictions can increase the costs of the project because of achieving the goals ofthe project at the right time that would require other resources (Royer, 2014). In most ofthe situations, resource limitations, such as man power and lack of enough productscan create constraints in the project initiation stage. At last resource skills limitations,such as lack of talented employees can also hinder the project initiation stage.Project Stakeholders:The project success generally depends on the participation of the variousstakeholders. These stakeholders are concerned with both internal and externalenvironment of the organization (Royer, 2014). In this consideration, the internal andexternal parties involved in and affected by the project as citywide Adopt-a-Schoolprogram for the Book Bag drive are described as below:Internal Stakeholders/PartiesThe internal parties that are directly involved in this project are employees of thecompany, team members of the project, and manager/leader. Further, marketingdepartment members and quality control department can also be considered as internalstakeholders/parties that are involved in the completion of the project (Kendrick, 2015).Apart from these internal stakeholders, director of this company is also involved tocheck the initiation stage of the project that is on the right track or not.External Stakeholders/PartiesThe external parties involved in this project are the project sponsors, retailers,and wholesalers. These external stakeholders can participate in the project executioneffectively and efficiently because they can help to promote the product (Kendrick,2015). The project sponsors are the most important stakeholders that help to influencepeople through their relationship with the buyers. Further, customers, such children andtheir parents, as well as school community are also some external stakeholders affectedby the project effectively.High-Level Milestones:This section is important for accomplishment of the project because it makes thestrategy easy to understand and target the objectives. In this, tasks of the project andtheir completion dates can be involved to make the program easy and effective (Thiscan be understood from the following table:MilestoneNo01020304050607Tasks of the ProjectInitial Project StartComplete Gathering Requirements of theProjectComplete Design of the ProjectTeam SelectionInitial Meeting with Team MembersAppropriate training to the team membersPreparation of site facilities for implementationCompletionDates4/20/165/3/165/10/165/13/165/16/165/17/165/31/16080910Citywide School VisitsPreparation of Progress ReportSubmission of Final Report of the Project5/31/166/13/166/27/16Broad-level Cost Estimate:In order to accomplish a project successfully, cost estimation is required to knowthe total budget of the project. In this scenario, the overall project cost for teamresources would be at least $10,000 in which various costs can be included in a onemonth citywide program. Further, the cost of the specific purchase or services would beat least $5000 in which fuel, meals, and accommodation can be included (Taylor, 2007).Apart from these project cost, the costs of the marketing items can also be consideredand it would be almost $2000 to implement the project.Now, there is a question that who will be funding the project. It can be assumedthat the sponsors of the project would arrange funds for the project to make itsuccessful. Furthermore, the company can also provide some funds to initiate theproject.2. Stakeholder Analysis Document and Scope StatementThe main stakeholders that are affected by the project can be assumed as kidsthat attend school, and their parents, as well as the school community. And, studentsthat attend the junior college can also be considered as stakeholder for the Book Bagdrive. These stakeholders are the main target of the project because they show theirinterest and expectations to purchase the Book Bag drive (Taylor, 2007). The level ofinterest of these stakeholders is different in which children show a high level of interest.After that their parents and school community show reasonable interest to purchase thebook bag drive.However, the expectations of these stakeholders are almost same in whichstudents show some different expectations than the other stakeholders because of styleand fashionable nature. Therefore, these stakeholders are most important for thiscitywide Adopt-a-School program due to future business concern in the market (Taylor,2007). Thus, it can be expected that these stakeholders have important influence on thesuccess of the project. These are the base of this product in the future considerationwhen they would purchase on the regular basis.3. Scope StatementThis project has many various scopes in the market that can effectively establishthe business of this company. In this, the scope of this project can be seen as grabbingattention of the stakeholders towards the Book Bag drive and increasing earningthrough fewer efforts and expenses in the marketing of the products.References:Berman, J. (2007). Maximizing Project Value: Defining, Managing, and Measuring for Optimal Return.New YorK, NY: AMACOM Div American Mgmt Assn.Kendrick, T. (2015). Identifying and Managing Project Risk: Essential Tools for Failure-Proofing YourProject. AMACOM Div American Mgmt Assn.Royer, P. S. (2014). Project Health Assessment. CRC Press.Taylor, J. (2007). Project Scheduling and Cost Control: Planning, Monitoring and Controlling the Baseline.J.Ross Publishing.