Weekly tasks
Assignment
Details
Assignment
Description
Weekly tasks or
assignments (Individual or Group Projects) will be due byMonday, and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus. NOTE: All submission
posting times are based on midnight Central Time.
For this assignment, you
will need to become familiar with specialized business intelligence (BI)
software, then download the software. Complete the following steps to begin:
Step
1:Watch an.youtube.com/watch?v=PnkMiHocqRw”>instructional
videoon the BI software.
Step
2:.tableausoftware.com/public/”>Downloadthe BI software. After you select
the link, look for the orange icon in the upper right portion of your
screen to begin the download.
Consider the following
scenario:
The National Sales
meeting is approaching. Each regional sales manager has to do a short
presentation for the marketing department that highlights how the consumers in
their territory are different from those in the total United States. You are
still working with the local regional sales manager. Complete the following:
Click.coloradotech.edu/CbFileShareCommon/ctu/MGMT600/Assignment_Assets/p2ips_a_v2.xls”>hereto download the reports for the
United States. This file contains reports generated from a marketing
organization’s Web site. The Web site provides free demographical services
where one can choose from a variety of criteria and generate reports based
on the U.S. Census data. This particular file contains 4 reports: General
Summary, Census Trend 1980 to 2000 Summary, Occupation and Employment
Summary, and Income Summary based on the entire United States.
Click.coloradotech.edu/CbFileShareCommon/ctu/MGMT600/Assignment_Assets/p2ips_b_v2.xls”>hereto download the reports for zip
code 60614. This particular file contains 4 reports: General Summary,
Census Trend 1980 to 2000 Summary, Occupation and Employment Summary, and
Income Summary based on the U.S. zip code 60614.
Using all 4 demographic
reports (General Summary, Census Trend 1980 to 2000 Summary, Occupation
and Employment Summary, and Income Summary) for the United States and zip
code 60614, prepare a 1-page memo explaining how your territory differs
from the national profile. Feel free to note anything that you found
surprising in this data.
Use the business
intelligence software to depict information from these reports.
Prepare a presentation of
5–6 slides of your major findings. You may group a category of data from
the Total United States and zip code 60614, and create a graph to show how
they differ. The presentation should have at least one graph and a
headline that summarizes a key takeaway from the graph. The last page
should contain at least 3 questions that you would want answered based on
what you’ve seen in this comparison.
Your presentation should
include 5–6 slides in PowerPoint, plus title and reference slides with speaker
notes (200–250 words per slide).
Please submit your assignment.
For more information on
creating PowerPoint Presentations, please visit the Microsoft Office
Applications Lab.
References
Pak, A. (2013, August 12). Tableau Public –
Overview and Applications[Video file]. Retrieved fromhttp://youtu.be/PnkMiHocqRw
Summary reports. (n.d.). Retrieved March 3, 2006, from the Free Demographics
Service on the American Marketing Association Web site:
http:/www.marketingpower.com/content753.php
Tableau Public. (n.d.). Retrieved November 11, 2014 from
http://www.tableausoftware.com/public/
For assistance with your assignment, please use your text, Web
resources, and all course materials